Kepler Analytics

Retail analytics SaaS platform

Synopsis

The emergence of omni-channel retailing has led many businesses to quickly realise that whilst their online store provides a wealth of data insights for optimising sales, traditional brick-and-mortar stores have largely been managed based on intuition.

Being able to capture the customer journey within a physical store was seen as an untapped opportunity to not only optimise retail layout and promotions, but also to enhance the customer experience and interaction with staff and merchandise.

Kepler provides this insight for retailers, using their innovative sensor technology to measure shopper traffic and behaviour in the retail environment, alongside analytics software that provides actionable insights and real-time alerts to retail teams.

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